How to Increasing Organic Internet Presence
from wikiHow – The How to Manual That You Can Edit
Getting organic website traffic from search engines is the cost effective, economically sustainable and most interesting part of internet marketing. Nowadays one doesn’t even need a designated website to be able to sell, advertise or promote products or services as there are many mediums that encourage the adding of content free of charge. These mediums, when linked to one another and then to a website assist greatly with increasing organic traffic and also enlarging internet presence across the board.
Steps
- Focus on the content and code. Website content and code are the initial and most important aspects to achieve high organic search engine result listings. A website’s content should be keyword rich, well set out so that it can be read easily by a site visitor and placed according to your brand design. Regular new content like news and Blogs on a website assist with getting search engines to show the website higher in search results. Look to add calls to action to encourage website visitors to stay longer on your website or leave their contact details via sign up for newsletter forms, email this page, social bookmarks (bookmark this page) and keep your website navigation simple for your user as well as any search engine spiders.
- Utilise Meta tags and header tags correctly on each page, making sure that the Meta title, description, keywords lists, content, author and follow tags are correct page per page and that the header tags (H1, H2) are relevant to the text content on the page and not filled with keywords that search engines can deem to be spam.
- Build links. Back links are also intrinsic to organic internet marketing in that search engines place importance, give page rank to and therefore show listings high in their search results for websites that have other highly ranked and relevant websites linking to pages within them. Obtaining back links can be done by adding the website URL and Meta Description to highly ranked human edited website directories, by exchanging links (reciprocal) with other highly ranked websites associated with your industry, by creating your own highly ranked back links via Blogs, Wiki’s, factual articles, press releases and other Web 2.0 mediums and also by utilising classified advert sites that allow you to link to more information about a product/service you are advertising
- Google tools: Open up a Google account by inputting your details and then via the My Account page adding the tools listed here.
- Analytics: Website traffic statistics tool which is installed on a website by copying and pasting a code that Google generates above the last Body tag. Top content/page performance, landing pages bounce rates, keywords listed for how the site is found in Google, Map overlay for geographical information and date comparison are aspects of this Google tool that assist with pinpointing the strengths and weaknesses of internet marketing and how it generates traffic to a given website.
- Webmaster tools show how Google crawls a website and provides in depth information relating to mistakes within a website’s code, inbound and outbound links, crawl dates and information regarding indexing information. This tool needs a verification to prove ownership of a website. This verification process is either completed by uploading a HTML file or a Meta tag to a website and sitemaps can also be submitted.
- Google Base enables the posting, upload and inclusion of products, recipes, services, testimonials and other information in Google search results. Content can be added by API, data feed uploads (tab delimited) and also individually by hand depending on the file size
- Google Local Business allows the adding of business details and information to Google’s business search. Add this tool to your Google account and then proceed through the instructions adding finer details using the attribute section. Verify the listing by telephone, SMS or by a postcard.
- Page Creator
- Picasa
- Blogger
- Social networking
- Blogging, Wiki’s and factual articles
- Images, Videos, Audio
Tips
- Don’t use any programs or websites that promise multitudes of back links to a website.
- Keep postings regular and industry relevant
- Avoid duplicate content postings (Text posted that is the same as a previous post)
- Don’t stuff tags full of keywords – keep tags relevant to the text content on the individual page
- Don’t forget to add Alt tags to images describing simply what the image is
- Think logically and optimise your organic internet marketing time; links from highly ranked websites are better than links from sites with no rank
- Read SEO and internet marketing posts and take part in forums associated with website marketing.
Sources and Citations
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